FoodBoss goals to be one thing like Kayak for On-line Meals Orders, the place the place you possibly can search by way of totally different companies and apps to seek out the bottom costs and quickest supply instances.
One limitation, nonetheless, is the truth that the service was restricted to third-party companies like Uber Eats and Postmates, with no choice to order from the restaurant itself, till just lately, with the launch of a brand new function known as Restaurant Direct.
FoodBoss Co-founder and CEO Michael DiBinedetto mentioned eating places are putting an growing emphasis on direct acceptance of supply and pickup orders, each to avoid wasting on commissions they pay to third-party companies, and to have a direct relationship with its prospects.
“The principle drawback is that they spent all this cash to construct the [ordering] infrastructure, however they don’t essentially know they must spend advertising to drive shoppers to their website or app, “DiBinedetto mentioned.” That’s the place we’re actually serving to. “
Restaurant Direct might current some further technical hurdles, as it can require FoodBoss to combine with a wide range of ordering programs. DiBinedetto mentioned that in some instances the corporate will join by way of API and also will be capable of work straight with the IT departments of the eating places.
He identified that FoodBoss will stay agnostic about the way you order – the aim is simply to indicate you all of the choices and to focus on the ordering technique that greatest matches your priorities.
“At FoodBoss, we concentrate on ensuring we assist third events and [restaurants] they’ve a decrease total advertising price ”, continued DiBinedetto. “Everybody desires to be worthwhile on supply.”
The primary restaurant out there by way of Restaurant Direct is Lou Malnati’s in Chicago, with plans so as to add Sbarro to extra markets subsequent 12 months. In an announcement, Lou Malnati President Heather Stege mentioned, “The problem for eating places is to have the ability to serve prospects by way of user-preferred channels, offering them with distinctive meals. FoodBoss helps streamline the method by providing extra choices, together with ours, to draw prospects. “